Regardless of whether you sell SLR Cameras for a living, or you work for a company that manufactures doormats, if you are in the world of business, you need have a solid understanding of correct email etiquette. To begin with, it is vital to remember that whilst email may be a form of communication that is less formal that the old-fashioned paper-and-ink letter, it is by no means necessarily casual in a business environment.

If you are writing to a client or similar in your employed capacity, it is crucial that you maintain an appropriate tone at all times. Start your email with a straightforward address which identifies the person to whom you are writing.

If you are sending out a letter to more than one recipient, you can replace the name with a more general expression – something along the lines of 'valued clients' works well in a sales-orientated or informational pitch. One of the most important things to remember is not to waffle in your business email. (more...)

Content Marketing offers businesses a cost-effective way of interacting with a large audience of existing and potential customers. Building relationships can then become easier as ongoing contact is initiated and easily maintained. However dealing with a large number of email contacts can become time-consuming to manage. Content Marketing is a method by which a business can capitalise upon the marketing potential of content in a more cost-effective and less time-consuming way.

Content marketing campaigns make link building easier also, while also leveraging audiences to create large collections of engaged visitors. Email is also a very useful form of communication as it is immediate. It does not rely on post and therefore suffer at times of postal strikes or adverse weather.

A key advantage of email campaign software is its ability to track responses and clicks from the receiver. This is important as it helps a business to identify the strengths and weaknesses of its marketing campaign. It essentially has an inbuilt market research capability. Any future campaigns will be enhanced by this knowledge. (more...)