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The Advantages of eMail in Business

It was not that long ago when businesses would have been restricted to having to rely upon the postal system in order to send out communications to customers. This was a cumbersome and very costly method. Today, we almost take it for granted that we can send communications and newsletter to our customers at the mere touch of a button.

This is why most companies request your email address when you endeavour to get in contact with them. They have definitely learnt that they can keep you in the loop with their products and services and let you know what you may be missing.

Whilst this can work out very well for the business, the customer at the receiving end of this correspondence may have other ideas. Spam and other unwanted emails are filling our folders up on a daily basis. I must receive at least 15 spam emails in any 24 hour period and have reached the point of exhaustion. (more...)

Instant Response

Although email has only been with us a few short years it is difficult to remember what life was like before we were able to send messages to each other electronically. And most kids and teenagers cannot even imagine having to send letters to each other!

The benefits to us as a society are enormous. Email is cheaper of course and it is far easier to send messages than write a letter. Both of these benefits encourage us to write more frequently. Email can be used for almost any type of correspondence from booking apartments in Rome to keeping in touch with our Aunt in Australia; it connects us with family, friends and the world.

It is also instant, so we can expect to receive a reply within a much shorter time frame than with regular mail. However, there are also disadvantages to using email. The fact that it is instant means that we do expect instant replies. We feel under pressure to reply quickly and likewise we put other people under pressure to write to us. (more...)

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